Great White Beer wins Taster’s Choice at Ales and Trails!


If you’re a frequent reader oft this blog, you are probably accustomed to hearing about our kick ass riders win races (or at least place well). This past weekend, our title sponsor, Lost Coast Brewery also won a competition! Lost Coast’s Great White Beer (a delicious Belgian white ale with a special blend of secret spices) won the tasting competition at Ales and Trails, an event held at China Camp in Marin to support the efforts of the International Mountain Biking Association (IMBA). Great White is a fantastic post-ride summer beer and festival goers gladly sipped two entire kegs of donated Great White at the event and enthusiastically signed their names on the poster to vote it their favorite beer. Maureen and I mastered our beer-pouring technique and told beer and bike connoisseurs about the Lost Coast Brewery and our mountain biking team. Earlier in the day, we both led mountain bike rides which met at the Marin tent where people could check out demo bikes and hang out with Shaums and other Marin riders. I led a huge group of about 15 fun and grateful riders around the scenic and challenging singletrack trails at China Camp. When we returned from our three hour ride, festival goers tested their skills on obstacles set up around the venue, enjoyed a delicious lunch, tasted many beers, and bid on items in the silent auction. Lost Coast Brewery also graciously donated for the silent auction and new fans of Great White eagerly bid so they could take a case home. Ales and Trails was a fabulous event that Team Lost Coast Brewery certainly plans on attending again next year. Thanks so much to Mark from Marin and Rachael from IMBA for inviting us to the event! Cheers!